The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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Not if they have to run the same ad over and over -- during the Athens Olympics on NBC's HD channel, a single Sony ad (in HD, at least) ran during each commercial break. The ONLY ad to run during the HD broadcasts. Over and over and over and over... even Sony apologized for this. I'm sure it didn't help their sales too much.
When advertisers switch to HD, let's hope they give us some variety rather than saving money by showing only one ad... ad nauseum.