The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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Burn-in resiliance (plasma), Resolution (both), pixel refresh rate (LCD), color depth (mostly LCD), viewing angle (LCD), power consumption (both), selection/abundance of connectors (both), maintaining same image quality through life of product (plasma), extending life of product (plasma).