It benefits the manufacturers who are presently making making Standard DVDs. They know the 'war' prolongs the existance of the SD-DVD. Maybe if enough of these companies and consumers wait until the war is over before they choose to buy into any format, this 'war' will end 'before it starts', niether format winning out and we can go right into HVDs (or will Sony start it's own HVD format?)
"Ah, HD DVD, our old friend - we thought we'd never see you again. But there was no mistaking it, here's the logo tucked away in Chinese manufacturer TCL's booth on a China Blue HD deck next to a similar Blu-ray player."
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It benefits the manufacturers who are presently making making Standard DVDs. They know the 'war' prolongs the existance of the SD-DVD. Maybe if enough of these companies and consumers wait until the war is over before they choose to buy into any format, this 'war' will end 'before it starts', niether format winning out and we can go right into HVDs (or will Sony start it's own HVD format?)