The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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Not entirely surprising, but not good news for the Blu-Ray camp. However, there's a video out from a Sony exec where he states their initial $1000 model is "high-end", i.e. equivalent to their ES line. I'd put money on seeing a cheaper Sony (somewhere between the $500 and $800 Toshiba is going for) in the not-too-distant future. One other thing to note is that Toshiba is still the only company manufacturing HD DVD players, and they're (a) not making very many of them, and (b) essentially throwing away initial crappy models for a refresh in late 06/early 07.
BTW, #3 (hmurchison) is a Toshiba rep, so I'd take his comments and opinions regarding Blu-ray with a huuuuuge grain of salt.