The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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I would do $300 max if and only if the player could output at 1080P.
I know people will jump on here and say the difference between P and I would be neglible on the screen that I'm looking at (37") but honestly, I don't care. I just want something that will work for both now and later. Until it hits that price-point and feature set, no thank you, I'll stick to a good upconverting DVD player.