The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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Actually this isn't the worse marketing misuse I've seen of the term HD. I was at Home Depot a couple of weeks back and saw a company selling a "HD" kitchen countertop. Nope, no TV involved here just a plain old ordinary countertop that they tagged "HD" because of the "clarity of the design".