The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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Its called 'desperation'. When you are use to having 10,000 or more titles available on DVD and much less than one-hundredth that amount on HD-DVD for that shiney new HD-DVD player, you tend to let desperation get the better of you and buy artistically-challenged titles.