The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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No doubt what they said was true and at this point it does seem that that Blu-ray hasn't impressed in regards to PQ.
It will be interesting to see how this pans out in a few months. Will Blu-ray be able to deliver 50GB discs? Will other studios use VC1 to overcome the single layer discs?
Will the overwhelming hardware support for Blu-ray be able to overcome the head start that HD DVD has?