The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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If things go badly for Blu-ray on the movie front Sony will definitely jump ship to HD-DVD. If Blu-ray fails it won't matter to the PS3. They can still use Blu-ray for games so it's no big loss. Until CD's came around all of the gaming consoles used proprietary cartridges anyway. If HD-DVD players are selling like hot cakes in 2 years and Blu-ray is officially dead do you really think Sony would be willing to miss out on all of the potential revenue from the millions of Sony fanboys out there?