The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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All we need are affordable hybrid players that play both. Then it will not matter to the consumer which format they rent/buy. I would be willing to give up the ability to play standard DVD's if it meant the cost was lower.