The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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Of course they'll pick it over a necklace (The plasma SHOULD be more expensive,maybe), but if you asked them to pick over a diamond ring (upgrade or proposal) I'm sure that survey would change.