The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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Nice? Really?
Sony's plasmas have always been considered in the UK to be second-tier behind Panasonic, Pioneer and Hitachi and generally fully in keeping with Sonys corporate arrogance of believing the Sony badge was good enough to make up the shortfall. Selling 42" plasmas with a fancy surround for double the superior competition is a tactic designed to ensnare the vain and the stupid. It isn't working and won't be in future either as the Sony name has no more cachet than any of the other top Japanese brands any more. Goes some way to explaining Sony's current general position in my opinion.