The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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I personally want Blu-ray to win for several reasons, but for them to pull it off, I think the following are key:
1) Get all the CE manufacturers supporting Blu-ray to release players. They must be well priced compared to HD-DVD players. For the Americans I believe this means AT OR NEAR (say, within $200) the price of the competing HD-DVD players.
At this stage in the game, I don't think it really matters if Blu-ray players are a bit more expensive. I believe the early adopters will pay the price if...
2) ...studios can prove that with 50Gb disks and better codecs, they can consistently produce movies with PQ/AQ as good as or better than the best HD-DVD movies.
3) As important as point 2, I agree with Ben and say that BDA associated studios need to get their best and most popular movies out there as soon as possible...hopefully using the technology that Blu-ray is capable of.