This Blu-ray ad lacks something...
By Matt Burns 
posted Sep 10th 2006 3:58AM
posted Sep 10th 2006 3:58AM
Advertising is a lot like art -- ether ya get it or you don't. Apparently this Blu-ray ad is a bit over our heads as it just doesn't seem like a good way to promote one of the most exciting technical advancements of the last few years. In fact this advertisement may very well be one of the most boring marketing piece ever created. Seriously, how can Sony expect this to help the sales of the PS3 or Blu-ray? The whole concept is rather innovative showing a collector with lots of room for all of his crap (Blu-ray = lots of storage), but the implementation was very poor. The whole commercial drags on and on. Maybe we just don't get it. Do you?[Thanks, Andrew]
I like how they said "blu-ray knows where its going to be" or whatever.. maybe if they're so sure of their technolodgy they should have the guy putting a beta tape into the player instead of a VHS
BLU-RAY FOREVER!
I think Blu-Ray will be the ultimate and most long lasting compact disc format ever to exist. After Blu-Ray there will be something else. Blu-Ray is the last and the best of those 12cm discs that changed our life!
what an unbelievably crappy ad!
I mean it just went on and on and on.
It was explaining "The Blu-ray" as if it's a new religion, a deity maybe.
I mean: "Blu-ray knows exactly where it isn't, where it is and where it's going to be". Ooh, should I be excited or afraid?
And one last thing....
Don't ever try rhyming setences, ever again.
Someone needs to be fired over this.
needs more cowbell...
not to mention a less crappy picture.
That. Was. Crap.
"...one of the most exciting technical advancements of the last few years."
If you say so. For me, the blue laser format war has made the whole thing one big yawn, and reinforces my belief that companies like Sony don't give a s@#t about their own customers. Bring on the non-physical formats and delivery methods, soon, very soon please.
Oh, and you're right. That was the worst promotional video I've ever seen. Can anybody say meandering?
I get it he is showing us his own SmithSONYian Institute of failed proprietary products and his newest museum piece Betaray :)
People who say "betaray" are simply displaying their lack of intelligence and ability for reasoned discussion.
Yes, I am talking to you Ron.
Oh, and while I am here, I feel someone should give Dave some sort of award for being the biggest Blu-Ray fanboy around these parts. Either he's the greatest Blu-ray fanboy we have, or he is only able to communicate with sarcasm. :)
Steve J
Cmon. you've gotta admit it's highly ironic they guy is playing a VHS in a Sony BluRay ad.
oh and is there a way to have a posts automatically authenticated.. notice my time stamp and my post position.. I always forget to authenticate
#10: I think his comments elsewhere support your statement. But hey, Sony actually does a lot of work to help support the Smithsonian and other educational organizations, so he's at least partially right.
Although, I gotta wonder if his fantasy museum contains those little-known things like CDs, portable music players (what's a Walkman again?), 3.5 discs, and hidef cameras that these unknown filmmakers like George Lucas and Michael Mann are using. Yeah, I don't remember any of that stuff either.
Um... Don't bet on it! Sony is still using mpeg2? Why, when the other companies are moving on to VC1/H.264 (mpeg4)? So don't be sucker by the Sony Hype. Hologram disk are just around the corner. Wait it out.
I am speachless....lets hope that the content on the blueray disks won't be that bad...because if people don't already know what blueray is, this commercial will just confuse them even more. I know what blueray is and it confused even me.
sony's marketing department freakin sucks!!!
I will want to hit my tv it that plays on my plasma
btw someone needs to smack that fanboy who posted first...
Honestly, I could only site thru the first half. It was painful. Slow moving camera, slow weird music, antiques, guy pouring tea or something. That's just a horrible campaign. HAHA.
I was expecting to see JigSaw in the basement!
That was pretty bad for a promo.
The Joy Luck Club was far more entertaining.