The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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"And, yes this projector did look better the Sony's Pearl." Except DLP isn't a technology solution for everyone. I know that you consider those people plagued with rainbows are being worthless, no count, etc., but our buying dollars are just as important.
So, the decision would be a 720P high-ANSI contrast projector for $4500 or a 1080P high fill-factor (yes, higher than DLP!) for $5000.