The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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"but why do I want a 1080p copy of Talledega Nights?"
Jason, apparently, Sony's target market is people who embrace high def, regardless of the content's visual flair (arguably subjective). However, I guarantee you, if (theoretically) you were given the choice of watching ANYTHING in 480p or 1080p, you would choose the high def. This is where average movies stand to gain with high def formats: viewers may pay attention to the increased quality of the audio and video just long enough not to notice (or care) that the movie was just average fare. Hell, Lifetime would probably look great in HD.
Obviously I'd rather watch anything in 1080p rather than 480p, but that doesn't change the fact that completely unimpressive movies are coming out in the new HD formats. It also doesn't mean that I'll appreciate Talledaga Nights more, just because it has a higher resolution - it's not a very visual movie.
Give me Ben Hur in 1080p, give me something worth buying a high definition disc player and 1080p TV. I want to watch a visual spectacle, I want to sit on my couch and say "Oh my God" while watching a film. 1080p equipment is enormously expensive, it should justify its existence with movies worth seeing in 1080p.