“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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From the article:
"AIMMA consists of 37 members representing the majority of makers of non-theatrical pre-recorded discs in the North America"
In other words, makers of discs not coming from studios, which are a very tiny minority of releases.