In the long term I think this is almost a certainty. But short term it would be a bold move. If Microsoft want to be the first to get in the market now would be the time with iTV on the horizon.
The technology is certainly in place, all I think they'd need is a new front end for purchasing videos on Xbox Live and more storage. Broadband speeds are a problem now but application like this are need to drive speed increases, it's a bit of a chicken and the egg problem right now, someone has to make the first move.
The recent dashboard update added "video marketplace" to the media blade on 360 and with the additional WMV from USB device support you can see where this rumour has came from.
And with PS3 just about here this would also trump Sony's only remaining plus point "HD Movies out of the box".
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This is interesting.
In the long term I think this is almost a certainty. But short term it would be a bold move. If Microsoft want to be the first to get in the market now would be the time with iTV on the horizon.
The technology is certainly in place, all I think they'd need is a new front end for purchasing videos on Xbox Live and more storage. Broadband speeds are a problem now but application like this are need to drive speed increases, it's a bit of a chicken and the egg problem right now, someone has to make the first move.
The recent dashboard update added "video marketplace" to the media blade on 360 and with the additional WMV from USB device support you can see where this rumour has came from.
And with PS3 just about here this would also trump Sony's only remaining plus point "HD Movies out of the box".