When I was buying my HDTV at Circuit City, I got talking to the sales guy. He said a huge number of HDTVs are returned every week because people get ticked off when they get the TV home, plug it directly into their cable, and have a crap picture. He said that the employees try to express the importance of getting an HD STB or HD antenna because the picture will look nothing like what they see in the store otherwise, but many people don't want to hear it. They think they know what they're doing or that getting an HD STB is some big moneygrabbing conspiracy. TV is indeed a lot more complicated than it was a decade ago, but with 10 minutes of explanation, anyone should be able to understand the big picture (pun shamefully intended) and make an informed purchase that they'll be happy with.
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When I was buying my HDTV at Circuit City, I got talking to the sales guy. He said a huge number of HDTVs are returned every week because people get ticked off when they get the TV home, plug it directly into their cable, and have a crap picture. He said that the employees try to express the importance of getting an HD STB or HD antenna because the picture will look nothing like what they see in the store otherwise, but many people don't want to hear it. They think they know what they're doing or that getting an HD STB is some big moneygrabbing conspiracy. TV is indeed a lot more complicated than it was a decade ago, but with 10 minutes of explanation, anyone should be able to understand the big picture (pun shamefully intended) and make an informed purchase that they'll be happy with.