The actual numbers are so small for both formats at this point that it's not likely that any studio is going to announce unit sales for any specific title until you start seeing title sales in the hundreds of thousands of units and especially the first title to hit the 1 million unit mark, as was the case with DVD. Boasting about sales of a few thousand units versus a thousand or so less of the other format doesn't really serve anyone. The only valid measure right now is the aggregate numbers of titles sold (not shipped), which, as you noted, is what Fox reported at CES in the following statement in a release that also included a chart:
"... Blu-ray sales performance surpassed HD-DVD for the first time the week of December 24 and did so by an impressive 20 per cent. What’s more, by the end of the first quarter our research shows the sales gap widening to Blu-ray outselling HD DVD by a 3.5-to-1 ratio,” noted Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment.
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The actual numbers are so small for both formats at this point that it's not likely that any studio is going to announce unit sales for any specific title until you start seeing title sales in the hundreds of thousands of units and especially the first title to hit the 1 million unit mark, as was the case with DVD.
Boasting about sales of a few thousand units versus a thousand or so less of the other format doesn't really serve anyone.
The only valid measure right now is the aggregate numbers of titles sold (not shipped), which, as you noted, is what Fox reported at CES in the following statement in a release that also included a chart:
"... Blu-ray sales performance surpassed HD-DVD for the first time the week of December 24 and did so by an impressive 20 per cent. What’s more, by the end of the first quarter our research shows the sales gap widening to Blu-ray outselling HD DVD by a 3.5-to-1 ratio,” noted Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment.
Scott Hettrick