
The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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Yes consumers would have to re-purchase scratched discs... but if the discs scratch too easily then those consumers will start to get pissed and perhaps buy less. Also for corporate purchasers e.g. the video rental place down the the street, they want durability. Next time you're in Blockbuster look at the surface of ANY DVD in the kid's section and you'll understand.