if you want to spur adoption of a new (HD) format, then the way to sell it is give it content EARLY, not milk consumers 3 and 4 times for the same content.
If Sony wanted to sell me a bluray device, all they would have to do is release Casino Royale 1 or 2 months on blu-ray before they release it on regular DVD.
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This is just a stupid move.
if you want to spur adoption of a new (HD) format, then the way to sell it is give it content EARLY, not milk consumers 3 and 4 times for the same content.
If Sony wanted to sell me a bluray device, all they would have to do is release Casino Royale 1 or 2 months on blu-ray before they release it on regular DVD.