The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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@hmurchison
Blu-Ray has lots of momentum right now with the lead and many movies coming out for their format whereas HD-DVD has had little to no titles come out in about a month.
This is on the eve of the PS3 launching in Europe so the Blu-Ray lead is going to get even bigger.
Keep in mind that Blu-Ray is not going to just sit back and let Toshiba or whoever get their momentum back. If HD-DVD does a price cut, you better believe that Blu-Ray players are going to see a price cut(excluding the PS3 for now)