Let the hive mind of Engadget get that for you.
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The southpark episode was free, why would they brag about that? And free movie clips? Marketing PR
It still amazes me to see that brand-name haters would specifically go to those sites just to put in their useless 2 cents. Amazing.
Every other article listed on this site is Marketing PR. The good news is it may encourage other networks to try out releasing their first episodes for free to hook an audience.
The real interesting announcement of the group for anime fans is the cheap price for tv shows. It is now cheaper to buy three or four episodes on XBL than it is to go out and buy a dvd.
I think they have the right to brag. It makes me feel good to know that I made the right decision on purchasing the 360 as opposed to the "other guy" simply because soo many users are on XBL and I am glad to see that the service is doing so well.