
Wish someone would have told us (we do have a
tip line) about this earlier. Did you know that Kmart had a 46-inch
Hitachi HDTV clearenced out at $20 bucks? Well, that's the word according to the Baltimore ABC affiliate, ABC2 and surprise, surprise, Kmart didn't honor the price. A few friends placed orders for the obviously miss-priced TV and didn't end up getting their sets. Retailers have to honor misprinted ads - as long as they don't have a handy-dandy sign next to the item stating the correct price - but they can cancel online orders with the click of button. Honestly though, who would think that Kmart would actually give them the TV but who wouldn't try anyways?
I got two mis-priced receivers like this from bestbuy.com once for $50. Sold one for more than the price of both.
Legally, the retailers do NOT have to honor the mis-stated price (under contract law it is merely an invitation to place an offer).
But I guess in reality you are right: any retailer who didn't sell the units at the stated price would be roasted...