The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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We got an LCD Toshiba HDTV last fall. It had a warning label on it when we got it. BestBuy rep said some are using it as a sales pitch to buy ATSC tuner equipped TV's and so far it's worked. Prices weren't that different, and the customers were grateful.