They need to get more studio support. Get cheaper HD-DVD players on the market, hell give them away as that'll easily help HD-DVD sales. I don't know why neither side has tried a formula that most video game console makers work off of. Sell the hardware at a loss, and make it up in movie sales. Maybe it's just not that simple, but it seems like that could easily be an answer.
I can see Sony and Toshiba selling at a loss, since I believe they get some of the royalties from their respective format sales. In fact, I'm pretty sure the first Toshiba HD-DVD player sold at a loss. For the other hardware companies, I don't think they receive much, if any, royalties from movie sales so I cant see them selling at a loss.
“Getting too close completely blurred what we saw to the point of incomprehension, but again, this shows a whole heap of potential that's fascinating to us.”
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They need to get more studio support. Get cheaper HD-DVD players on the market, hell give them away as that'll easily help HD-DVD sales. I don't know why neither side has tried a formula that most video game console makers work off of. Sell the hardware at a loss, and make it up in movie sales. Maybe it's just not that simple, but it seems like that could easily be an answer.
So you've also noticed that the content creators follow the largest install base?
I can see Sony and Toshiba selling at a loss, since I believe they get some of the royalties from their respective format sales. In fact, I'm pretty sure the first Toshiba HD-DVD player sold at a loss. For the other hardware companies, I don't think they receive much, if any, royalties from movie sales so I cant see them selling at a loss.