In its launch, Onkyo also expanded its $1,000+ A/V receiver selection by adding two price points long absent from its Onkyo-brand models: a suggested $1,699 and $2,099. They help fill the gap between the $1,099-suggested print point and a $5,000 modular A/V receiver, said Paul Wasek, national marketing manager for Onkyo USA’s Onkyo and Integra brands. The $1,000-plus market “is certainly a growth area overall,” he said. “It is of even greater interest since the Onkyo brand hasn't addressed this price band in quite a while. We believe these two new advanced AVRs are well-positioned to make a serious impact.”
Onkyo USA’s current Integra-brand lineup, targeted to the custom-install market, already offers A/V receivers above and below $1,000. New Integra brand products will debut later in the year.
In other product developments, Onkyo USA unveiled one new Onkyo-brand DVD player and three Onkyo-brand HTiBs, said it is reevaluating its Onkyo-brand DVD strategy, and is on track to offer its first HD DVD player later this year. It will carry the Onkyo brand name.
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http://www.twice.com/article/CA6436066.html
TWICE, 4/24/2007
In its launch, Onkyo also expanded its $1,000+ A/V receiver selection by adding two price points long absent from its Onkyo-brand models: a suggested $1,699 and $2,099. They help fill the gap between the $1,099-suggested print point and a $5,000 modular A/V receiver, said Paul Wasek, national marketing manager for Onkyo USA’s Onkyo and Integra brands. The $1,000-plus market “is certainly a growth area overall,” he said. “It is of even greater interest since the Onkyo brand hasn't addressed this price band in quite a while. We believe these two new advanced AVRs are well-positioned to make a serious impact.”
Onkyo USA’s current Integra-brand lineup, targeted to the custom-install market, already offers A/V receivers above and below $1,000. New Integra brand products will debut later in the year.
In other product developments, Onkyo USA unveiled one new Onkyo-brand DVD player and three Onkyo-brand HTiBs, said it is reevaluating its Onkyo-brand DVD strategy, and is on track to offer its first HD DVD player later this year. It will carry the Onkyo brand name.