The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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I think Toshiba did this promotion for two reasons. One to increase sales. Two they use this a trial balloon to show the studios and retailers what will happen when these cheap Chinese players hit the market later this year. If they can show that people stop caring about a format war when the price hits around 250.00. At that price range you could justify the price just for the dvd up conversion alone.