This is good for HDDVD in terms of providing more content. More content is always better. But this will have little affect on the format war unless suddenly these sorts of movies become very popular or draw significant interest. In which case a studio is likely going to pick up distribution rights and go from there.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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This is good for HDDVD in terms of providing more content. More content is always better. But this will have little affect on the format war unless suddenly these sorts of movies become very popular or draw significant interest. In which case a studio is likely going to pick up distribution rights and go from there.