HQV means that it has a Silicon Optix chip. Either the Reon or Realta processor. These are very high end scalars and deinterlacers. So no, it's not just some gimic. You can read up on it here.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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HQV means that it has a Silicon Optix chip. Either the Reon or Realta processor. These are very high end scalars and deinterlacers. So no, it's not just some gimic. You can read up on it here.
http://www.hqv.com/