The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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Come on. Their kick butt and taking names. I mean, 15,000 units to date is a lot. In a year, that's about 41 movies a day. They're gonna be rolling in the dough now. The BR execs might be able to use their bonus to take the fam to McDonalds.