The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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@MikeeG:
The only time that HD DVD is more expensive is on combo disks, and that assumes that you didn't need both SD & HD versions, as some households with children might (the rationale for combos, BTW).
Many movies cost the same. Movies exclusive to BD often cost $35 instead of the $29 that competitive releases do.
As for "$5-10", I'm pretty sure that there are none, or nearly none, that cost $10 more on HD DVD. Combos are $5 more.
So, let's look at the numbers. The cheapest (current model) BD player is $500, and the cheapest HD player is $300. At $5 each, you would need to buy 40 BD disks to match the price difference. And only your BD purchases that matched HD combos would count. And of course every $35 BD exclusive would subtract.
So, I think I have to call BS on that.