Sony's Target-exclusive Bravia LCDs now available online

Making good on a promise made earlier this year, Sony has apparently made available a duo of cheaper, smaller LCDs to discount retailer Target as it attempts to cater to a different sect of customers. Reportedly, the 26- and 32-inch 720p Bravias won't be available in Target B&M locations until next month, but both sets are showing up on Target's website right now. Also, we should see a similar infiltration into Wal-Mart and possibly a few other big box retailers in the coming months, but those looking to snag a Sony LCD on the (comparatively) cheap can head on over to Target's virtual storefront and procure the 32-inch KDL32ML130 for $899.99 or the slightly smaller KDL26ML130 for a Benjamin less.

[Via CNET]
Read - Sony's 32-inch KDL32ML130
Read - Sony's 26-inch KDL26ML130

[(Unverified) Posted Aug 18th 2007 10:33PM]

The price point isn't any lower though- see the KDL-32M3000 and the KDL-26M3000 on Sony's site for the same prices!

[(Unverified) Posted Aug 19th 2007 8:54AM]

Jeez...with the way you guys worship Sony, you'd think they were the only CE manufacturer in the world. Everything Sony Sony Sony.

[(Unverified) Posted Aug 19th 2007 7:11PM]

$100 difference? Who wouldn't pay $100 for 6 mor inches?

[(Unverified) Posted Aug 20th 2007 9:21AM]

@Mike-
"Who wouldn't pay $100 for 6 mor inches?"


That sounds like an email I got a few days ago...

[(Unverified) Posted Aug 20th 2007 5:05AM]

Is anyone else tired of these so called discount stores selling premium brand products for LIST price? If I wanted to buy a Sony Bravia I can go to any boutique store, pay the damn list price, and get a heck of a lot better customer service than I could in the discount chain.

I think I first started noticing this trend with Monster and places like Best Buy and Wal-Mart. How can it be a 'best' buy if I am paying the same damn price I'd pay in the most expensive boutique shop on the planet? And even Wally World can't deviate but pennies on the control monster has.

Sorry, I go to discount stores for a discount, not to pay full damn price on major labels.