The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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How long before China stops producing regular DVD players and only makes HD DVD players? If you have no choice but to spend your $50 on an HD DVD player, then I think you'll get market penetration pretty quickly.