The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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http://www.npd.com/press/releases/press_070919.html
the survey was conducted in June. 3 months is a long time in this format battle. Not least because HD-DVD standalone players were $299 at the time of the survey whereas they are now $234, or $199 if you're willing to buy an open-box special.
http://www.pricescan.com/electronics/items/item528098.asp
Anyone who has studied price elasticity on consumer products would acknowledge that the results of this survey are out of date. Once Christmas season comes and $199 is the regular price tag on HD-DVD's, we'll see a lot of momentum there.