The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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"that with both HD formats combined the total percentage of disc sales is only 1% to 2%" This is an excellent point, we are really talking about small numbers here. Even if Blu-ray is selling two-thirds of the discs, that number is still insignificant compared to standard dvd.