The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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What a lame Idea. I'd rather just buy the DVD, it'll be cheaper anyway. If I could download the movie and burn it onto one of these special Disc's for $5 and play it on anything I want great. If they are going to charge $19.95 and you have to buy this drive and buy the media, Why would anyone in their right mind do it? Of course they will wonder why it failed and blame it on Piracy.