The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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The 81 Series Samsungs are LED backlit LCD's, they do look great, the black is good but put a red image on it (preferably with a black background) and you'll see the difference - even after an ISF calibration on the 81's we have at work, their colour quality is still nowhere close to the Pioneer's.
The Kuro line is outstanding. Beyond outstanding. I'd still prefer a Samsungg 5080 for one reason: White. The black levels on the Pioneer are weak compared to the whites on the Samsung.
I will say that the best black AND white, simultanious are the Sony XBR4's and 5's.