The amount of electronics thrown away rather than recycled in 2007.
The EPA reports that 82% of electronics disposal in 2007 ended up in the garbage (mostly landfills) rather than a recycling center. (source: EPA, July 2008)
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They could easily implement the need for an ipod compatible file the way that Amazon has sone so with Unbox. You select a primary PC or Tivo platform to download the file to, and then from that platform you can elect to download a smaller version for a PMP. There's no reason that Apple couldn't do the same thing with iTunes. If you buy the HD file, they include the lower-res ipod file for free if you elect to download it. Particularly since you can't order content for the AppleTV directly from the ATV interface; you have to go to iTunes first anyway -- just throw a checkbox up in iTunes that says "download file for iPod?"