
Toshiba and Microsoft are taking their HD DVD partnership outside players and discs, by announcing the Advanced Interactivity Consortium. The idea behind the "open forum" is to take the interactive features found in HD DVD movies to other platforms, and potentially see
HDi-style features on digital download services that connect directly to your PC, PMP, console or HDTV. The movie studios that currently support HD DVD (Dreamworks, Paramount, Universal and Warner Bros.) are also on board with additional partner invitations to be extended shortly. Whatever the result of this team is -- from simple
website tie-ins or maybe HDi features on
VOD/
Xbox Live Video Marketplace/
Zune, it's apparent HD DVD is just one part of these companies plans for digital media.
The move to replace HD DVD with downloading begins.
It's more like the unending dream for MS to compete with Adobe and win. HDi may be pretty good for HD-dvd content authoring but what would it have on Flash or the more full featured Director?