The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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Blu-ray may not have a blockbuster title but they are giving steep discounts on their titles this week to counteract the transformer effect. You can get Blu-ray movies now for under $10 and just from anecdotal evidence (ymmv) some folks are picking up 5, to 10 at a time. Blu-ray is willing to lose money in order to keep the numbers.