The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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I wonder how Olevias do when compared against Vizios. I personally think the Syntax-Brillan brand is fairly strong but shouldn't charge that much of a premium. I like the term Sonineerisonic (check the Engadged general post, not the EHD one). I think we should get a patent for that.