The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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I don't own either format, but I am rooting for HDDVD FTW!!!
Whatever the case be, whomever releases the first 99$ (not an addon) HD player will have my money. (Assuming also that the competition is still comparable to current levels)