The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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...like Blu-Ray announcing they've won the format war, when they clearly haven't?
Oh yes, they would never do anything like that :) Or stage BOGO sales every time a major title is launched for HD DVD. Or claim their format has the best in next-gen interactivity when none of their players support it. Or buy out MGM so that it would be Blu-ray exclusive. Or pay off Fox and Disney for exclusivity. Or claim to have the most capacity and still release most titles on 25 GB discs...or...well, you get the point.