@Kris Wait for the top ten titles before you start crying about the BOGO in the blu-ray camp. It is my guess that maybe one of the BOGO movies even makes that list which is where the majority of the sales come from. And the "losses" on BOGO movies is not really a loss at all. This is basically a half price deal and the studio is probably losing a chunk of revenue and the retailer is taking a small hit, but no one is taking a loss. The loss Toshiba is taking on $99 and $198 players seems more substantial.
Now that we've thrown 'em off the trail, use the form below to get in touch with the people at Engadget. Please fill in all of the required fields because they're required.
@Kris
Wait for the top ten titles before you start crying about the BOGO in the blu-ray camp. It is my guess that maybe one of the BOGO movies even makes that list which is where the majority of the sales come from. And the "losses" on BOGO movies is not really a loss at all. This is basically a half price deal and the studio is probably losing a chunk of revenue and the retailer is taking a small hit, but no one is taking a loss. The loss Toshiba is taking on $99 and $198 players seems more substantial.