The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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The number one reason for me to get this is it is a single player that plays DVD, HD-DVD and Blu-Ray. Cuts down on confusion greatly for users. Also this is a high-end player regarding its SD DVD upconversion, having a Reon chip in it like the Toshiba XA2 and some more expensive Blu-Ray. It isn't really fair to compare what are often lower end players with this combo player. A XA2 and a Panasonic BD30, which is what you would need for similar features at least, is the same or higher cost.