The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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Because they would lose a ton of money, just like Sony is with every PS3. The other manufactures are quite happy to see Sony lose all the money to push the BD format, and Sony is willing. So why sell them cheaper and lose money, when you can sell fewer, but at profits?