“That iconic Klipsch sound is here in full force, with crisp highs, delicate mids (which can easily have a bit more meat added with an EQ tweak) and tight, booming bass.”
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They may be doing that already by examining their sales numbers for titles released in both formats, i.e. Harry Potter may be the final test...
That's the issue - HD DVD versions of Warner's titles don't sell as well. Isn't that the best measure of the market?
Consistently, Blu versions of multi-format releases sell better on BD. Day and dates from Warner make the top ten on BD, but not on the red format.