This just proves (like Ratatoullie and Cars proved earlier this year) that families are not buying into HD. The family films are not doing as well on either format as the action/comedy/drama fliks are doing. If either format wants to tap into the family market, they really need to start catering directly to them. Of course, if they don't try harder, that probably won't happen until players are $20 and make no money for electronics companies. At that point, they'll have moved on to try and make a new format viable.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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This just proves (like Ratatoullie and Cars proved earlier this year) that families are not buying into HD. The family films are not doing as well on either format as the action/comedy/drama fliks are doing. If either format wants to tap into the family market, they really need to start catering directly to them. Of course, if they don't try harder, that probably won't happen until players are $20 and make no money for electronics companies. At that point, they'll have moved on to try and make a new format viable.